July is our anniversary
This month marks our 32 year anniversary at Mr Espresso. I was in 8th grade when my parents had the idea of starting their own business. My father and mother were immigrants, hard workers, and lovers of good food. They had tossed around the idea of opening a café or restaurant for a while, and a wholesale coffee company seemed odd to me!
Fast forward 32 years and here we are – the whole family still working very hard to provide a product and service we believe in. We are unusual because the whole family is here, all of us having come back after earning college degrees and some of us working elsewhere for a while. I love the fact that many of us have been here since we were 18, young and single. We now have families and adult responsibilities.
Mr Espresso will be hosting our annual company barbecue next week to celebrate this anniversary, to honor our employees, and to catch up with our growing families. I can’t wait.
Click on the link http://www.facebook.com/oakwoodroasted#!/album.php?aid=195296&id=91260158281
to see a few pictures from recent barbecues in our Facebook page’s album.
My Daily Latte
As my eldest daughter graduated from high school last week I find myself going down memory lane and thinking of how wonderful this journey has been. I think back to when I found out I was expecting and I was here working at Mr. Espresso. The receptionist heard me take the phone call and was the first to find out.
I tried to keep my pregnancy to myself the first three months but my coffee drinking habits gave it away. I had been drinking several straight shots of espresso a day and all of a sudden everyone wondered why Laura started making decaffeinated lattes in the morning and stopped drinking regular espressos. It did not take long for everyone to figure out the reason.
Lattes were something I had not been very fond of, until the doctors told me to increase my milk intake. Now I am hooked: I drink one or two lattes every morning. It is a great way to start off the day. It’s amazing how a warm beverage can bring comfort and nourishment to a person; my daily lattes are my personal reminder that I am blessed to be a mother of three.
It is a great thing when you look forward to Monday mornings so you can go to work and have a great cup of coffee!
Site Upgrade
We are pleased to announce the launch of our new website. www.mrespresso.com has been completely redesigned and given a fresh look. The website has been updated with current and more detailed information about our products and services. We think you will find it to be more intuitive.
While we have refined the design, we have also made some other basic improvements. We cleaned up the layout, simplified the navigation and made it easier to find information.
We also added many more photographs to make the site more than something to read but a site that is visually captivating and will allow you to see more of what we do here at Mr. Espresso. We hope to establish a closer relationship with our customers, suppliers and purveyors.
If you are looking for any additional forums with which you can interact with Mr. Espresso, you can find us on Facebook and Twitter as well.
We invite you to explore our site, read our blog and/or follow us on Facebook or Twitter. Let us know what you think – we are constantly looking for ways to improve and wish to continue to make your experience with Mr. Espresso a pleasant one.
SCAA 2010
When you think of “Mr. Espresso”, the first thing that might come to mind is the Italian flag, or the Bean Man. However, for those who have gotten to know us personally- Mr. Espresso has come to represent a certain set of values and ideas beyond the name and the bean on the bag. With this in mind, and the next generation of DiRuoccos in the fold, we’ve decided to start updating our look. As you can see with the recent re-design of our website, we’ve “opened up” Mr. Espresso for more eyes to see.
The opportunity to share these things has opened up a new world for us. With renewed energy and excitement, we’re finding ways to put the new collateral in play. Stay tuned! (shown here are images used in our booth at the recent SCAA show in Anaheim)