When you think of “Mr. Espresso”, the first thing that might come to mind is the Italian flag, or the Bean Man.  However, for those who have gotten to know us personally- has come to represent a certain set of values and ideas beyond the name and the bean on the bag.       With this in mind, and the next generation of DiRuoccos in the fold, we’ve decided to start updating our look.  As you can see with the recent re-design of our website, we’ve “opened up” for more eyes to see.

The opportunity to share these things has opened up a new world for us.  With renewed energy and excitement, we’re finding ways to put the new collateral in play.  Stay tuned!  (shown here are images used in our booth at the recent SCAA show in Anaheim)