We’re thrilled to announce that we’ve updated our wholesale packaging!
The handsome gentleman on the Vespa is none other than our Father and Founder, Carlo DiRuocco, riding his scooter near his hometown of Salerno, Italy – back in 1957. For many years you’ve gotten to know the famous “bean man” draped in Italian colors – but we’ve replaced the bean man on the packaging with the real “Mr. Espresso”, along with a more contemporary look and feel.
Any changes we make at Mr. Espresso are carefully considered, so we hope you enjoy the new packaging. Rest assured, the coffee inside of the package has not changed!
Along with the changes in packaging, we’ve also decided to update a few our blend names, please pay special attention to the following details regarding your favorite blend:
Organic Special Blend is now SEVEN BRIDGES BLEND (Organic/Fair Trade)
There are seven bridges that keep the people of the Bay Area connected, and the Seven Bridges Blend pays homage to the diversity of people and tastes in the San Francisco Bay Area.
Gourmet House Blend is now VILLANOVA HOUSE BLEND
Named after the restaurant that Carlo’s brother Franco Di Ruocco owned, Ristorante Villanova (Oakland circa 1980) – and the house blend that was served there.
Special Blend is now ELYSIAN BLEND
Elysian refers to a state of bliss or happiness , simply put – heavenly.
The coffees and flavor profiles of the blends have not changed, just the names. All future shipments will have the new names on the packaging, if you have any questions regarding the new names, feel free to ask!