We recognize that there are a lot of quirks of having a family business, but it’s sometimes refreshing that we do our own thing. It makes us unique and also strong at the same time. — Luigi Di Ruocco
Luigi and John Di Ruocco chat about Family and the future of Mr. Espresso
Luigi and John Di Ruocco are the driving forces behind Mr. Espresso, a pioneering coffee company rooted in a rich family history. Their father, Carlo Di Ruocco, brought the craft of wood-roasting coffee from Salerno, Italy, to Northern California, establishing Mr. Espresso as a staple in the region’s earliest farm-to-table establishments. This legacy of exceptional espresso, intertwined with their family’s dedication and passion, is what Luigi and John continue to honor and advance.
In this bonus interview of the Coffee People podcast, Luigi and John Di Ruocco spoke about the company’s longevity, their father Carlo Di Ruocco, and where Mr. Espresso is headed.
Listen to the full podcast here.