| Roots Run Deep was established as an ongoing commitment to support local efforts guided by a mission to right the scales of justice and opportunity for the underserved among us.
We selected our most popular coffee, the Seven Bridges Blend — named for the seven bridges that connect he Bay Area’s richly diverse peoples — as a catalyst for this campaign. Through your purchase for home use, we help bridge the gaps that have existed in our communities for too long. Twenty percent of revenue from Seven Bridges is directed to the Roots Run Deep Fund.
The Roots Run Deep mural, by artist David “Meggs” Hooke, graces the exterior of our roastery at 3rd Street & Martin Luther King, Jr., Boulevard. The mural tells the story of our pride in Oakland — our city and our people. Our deepest thanks to Meggs for his support of this effort.
Currently, Roots Run Deep funds are being directed to the following Oakland initiatives:
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