Examiner.com: How Oakland’s Mr. Espresso stays true to its Italian roots

Many thanks to Examiner.com and Fran Miller for this week’s piece on how and why we stay true to our roots. Our Italian heritage is important not only to our family, but to our business. This good, short read explains:

Mr. Espresso in Oakland, Ca. Sept. 4, 2013. Photo by Nader Khouri

Mr. Espresso, established in 1978, is Oakland‘s specialty coffee roasting company and a Bay Area institution that has managed to stay true to its Italian roots and the culture of founder Carlo Di Ruocco.

As the first and only U.S. coffee company to use a traditional wood-roasting method, Mr. Espresso is now run by Carlo’s children – each of whom understands how important Italian Coffee Culture is to their brand, and to the success of their company.”
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